![]() When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. The goal is simple: Improve business relationships to grow your business. ![]() Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
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